Train like an athlete.
A coached online program from In The Core Athlete, the sports performance gym in Boulder. Built to help you look, feel and perform the way you want.
"If you have a body, you're an athlete."
Bill Bowerman, legendary coach and Nike co-founder
So why not train like one? ITC Prime Performance is for adults who want more from their training than burning calories. You want to be strong, move well, stay athletic and look the part, and you want a plan built by people who train athletes for a living.
It's a fit if you:
- want a clear plan instead of guessing what to do each day;
- want strength, muscle, power and conditioning in one program;
- want training that keeps you feeling good, not beat up;
- want a real coach to answer your questions.
Everything you need to train with purpose
Most online programs hand you a plan. ITC Prime Performance gives you a coach.
The program
Four full-body sessions a week.Done in order, on the days that fit your life. Sessions are ranked by priority, so on a busy week you do the most important ones first.
Gym or home.Every exercise has a home version, so you never miss a session.
A full year of programming.Every week builds on the last.
Custom ITC demo videos.Every exercise is filmed and coached by us.
The coaching
Private messaging with your coach.Replies within 48 hours, and within 24 hours for anything urgent.
Form checks.Send a video and get feedback.
Monthly Q&A.Ask questions in the forum and get answers in a monthly video.
The support
Member forum.Train alongside people with the same goals.
A warm-up and recovery library.Routines for rest days and for common trouble spots like hips, shoulders and low back.
Real sports performance training, built for adults
At In The Core Athlete, we train athletes of every age and level. ITC Prime Performance brings that same approach to you:
Athlete first, every week.
Every week trains strength, power, muscle, conditioning and mobility.
Strength is the foundation.
You’ll progress steadily on the big lifts.
Muscle on purpose.
Enough muscle-building work to deliver the “look” part of the goal.
Durability is trained, not hoped for.
Joints, tendons, trunk and balance get deliberate work, so you can keep training for years.
Consistency beats heroics.
Hard where it counts, sustainable everywhere else.
Every session starts with a smart, focused warm-up built around that day’s main lift, so you feel ready before the real work begins.
Built by a coach who lives it
The program was designed by ITC coach Ryan Carter. Ryan has trained in the ITC system since he was ten, through standout high school and college soccer careers and a D1 strength and conditioning internship. He is a Certified Strength and Conditioning Specialist (NSCA-CSCS) and is completing his Master’s in Strength and Human Performance.
That expertise shows in every detail: a full year planned in phases, sessions ranked by priority, and a warm-up built around each day’s main lift. Nothing is in the program because it looks cool. Everything is there because it works.
When you message your coach, you’re talking to Ryan.
Be one of the first 25
ITC Prime Performance launches in January. The first 25 members get founding pricing, locked in for life.
25 founding spots
Founding members
$49/month
Regular price $69/month
Or $490/year for founding members
- 25 founding spots, growing to 40 if the waitlist reaches 40
- Waitlist members get first access, in the order they joined, before spots open to the public
- 14-day money-back guarantee. If it's not for you, you get your first payment back.
Joining the waitlist is free and doesn’t commit you to anything.
Unlock more together
The more people who join the waitlist, the more every member gets. Know someone who wants to train like an athlete? Send them this page.
- 20 sign-upsUnlockedExpress Sessions.30-minute workouts for busy days and travel.
- 30 sign-upsUnlockedNutrition Essentials.Our practical guide to eating for training.
- 40 sign-upsUnlockedFounding spots grow from 25 to 40.
- 50 sign-upsUnlockedLift Masterclass.In-depth technique videos on the main lifts.
- 60 sign-upsUnlockedGift a Month.Every founding member gets a free month to give a friend.
- 70 sign-upsUnlockedMountain Ready.A bonus strength block for skiing, hiking, running and cycling.
Waitlist so far: [number] people. Updated weekly.
FAQ
Do I need to have played sports?
No. ITC Prime Performance is for anyone who wants to train like an athlete, whether you played in college or you’re just getting started with structured training.
What equipment do I need?
A commercial gym works best. At home you’ll need a barbell and free weights, bands, a pull-up bar, an adjustable bench and a sturdy step or box. No squat rack required.
How much time does it take?
Four sessions a week, about 60 to 70 minutes each including the warm-up. If you can only train three days in a week, you do the first three sessions.
Is the program personalized?
Everyone follows the same expertly designed program. Your coach helps you adjust it through private messaging, including swaps, scaling and form feedback.
What if I have an injury or pain?
Check with your medical provider before you start. The program includes clear rules for training around pain, and you can message your coach any time something doesn’t feel right. ITC Prime Performance is a training program, not physical therapy.
When does it start?
Founding members start in January. Waitlist members hear first when spots open.
Join the ITC Prime Performance waitlist
Get first access to the 25 founding spots at $49/month, locked in for life.
By joining, you’ll receive emails about ITC Prime Performance. Unsubscribe anytime.
