In The Core Athlete
In The Core Athlete
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In The Core Athlete

About

Jack DeFrancesco

Coach Jack DeFrancesco
Jack attended Chapel Hill as a Division I pole vaulter. He worked hard and stayed committed, but struggled to become the athlete he knew he was capable of being. That gap led him to a simple but powerful realization: progress isn’t just about effort. It’s about having the right system. Driven to understand how the body truly adapts and performs, Jack immersed himself in training science, nutrition, recovery, and program design. He stopped following generic templates and started building something specific to his own needs. As those principles took shape, so did his performance, his confidence, and his overall health. What stayed with him wasn’t just the personal results, but the realization that intelligent, individualized training can unlock far more than most people imagine. That conviction led him to change his major to Exercise and Sport Science, graduate from UNC Chapel Hill, earn his NASM-CPT certification, and build a career around helping others discover what becomes possible when they unlock the system that is right for them.
 
Colorado brought Jack west, and the culture and philosophy at ITC felt like home — a place that values intentional coaching, consistency, and genuine care for the people it serves.
 
Outside of coaching, Jack enjoys exploring the mountains, reading a good book, and strength training.

Here at ITC, we educate athletes on the importance of different lifestyle choices on recovery and performance. This pyramid of recovery concepts provides an overview for how we teach athletes about recovery and how significantly it can affect their performance.

Recovery pyramid with sleep as the base, then nutrition, stress management and training volume, and recovery modalities at the top — the tools nearest the base matter most.

Geno's Story

My son Dante has been training at In The Core since 2019 and my daughter Ava has been training there since 2023.  They are both year-round athletes that put a lot of stress demand on their bodies through their respective sports and consequently they put stress on their minds through school, sports, social life, etc.  With that said, when we found ITC we were drawn to not only the physical athletic training but also the mind/brain work and encompassing everything all into one.  Simply put, training the full body not only for competition but also the life of a teenage student-athlete and the preparation into adulthood.  There are many options in the market if you’re looking to just get bigger, faster, stronger but if you are like us, and you were looking for more than that, ITC is the place to come.
 
The coaching and training aspect of ITC is impeccable.  The details and focus of every session will ensure your athlete has an incredible workout that is tailored to them individually every time they visit.  The brain work and the messages they learn through the training has my kids walk out of ITC sessions a completely different person.  They are more upbeat, energetic, and motivated even though they just performed an intense work out for 45-90 minutes.
 
As a former athlete, it is very evident to see the physical results in their training.  As a parent, I see my children’s growth in their mindset and maturity.  I see them thinking about their futures in ways they never did before, I see their motivation in helping and be a part of the solution, and I see them wanting to serve something higher than themselves.  For me and my family, this means being a complete athlete which is what they receive from the team at ITC.
 
ITC has been a huge blessing for our whole family.  The lifelong friendships and relationships that we have developed and the tools that our children have received are priceless.  We are forever grateful and forever ITC!